Friday, May 22, 2020

Biography of Michiel de Ruyter, Great Dutch Admiral

Michiel de Ruyter (March 24, 1607–April 29, 1676) was one of the Netherlands most skilled and successful admirals, who is famous for his role in the  Anglo-Dutch Wars  of the 17th century. He is particularly noted for his raid on the Medway, where the Dutch fleet sailed up the Thames, a river that flows right through the heart of London, England, burning more than 10 British ships and capturing two others. Fast Facts: Michiel de Ruyter Known For: Successful Dutch admiral of the 17th century; led a raid up the Thames and into the heart of LondonAlso Known As: Michiel Adriaenszoon, Bestevaà ªrBorn: March 24, 1607 in Vlissingen, NetherlandsParents: Adriaen Michielszoon, Aagje JansdochterDied: April 29, 1676 in the Bay of  Syracuse, near  SicilyFilms: Admiral (Michiel de Ruyter), 2015Awards and Honors: De Ruyter has a statue in his birthplace  Vlissingen looking out at the sea. Many towns in the Netherlands have named streets after him. Six ships of the  Royal Netherlands Navy  have been named  HNLMS  De Ruyter  and seven are named after his flagship  HNLMS  De Zeven Provincià «n.Spouse(s): Maayke Velders (m. March 16, 1631–December 31, 1631), Neeltje Engels (m. summer 1636–1650), Anna van Gelder (January 9, 1652–April 29, 1676)Children: Adriaen, Neeltje, Aelken, Engel, Margaretha, AnnaNotable Quote: You might see the heads of some, the arms, legs or thighs of others shot off, and others....cut off by the middle with a chain-shot breathing out their last anguish and pain; some burning in ships fired, and others exposed to the mercy of the liquid Element, some of them sinking, whilst others who have learnt the art of swimming, lift up their heads above water and implore pity from their very enemies, entreating them to save their lives. Early Life Ruyter was the son of Vlissingen beer porter Adriaen Michielszoon and his wife Aagje Jansdochter. Growing up in a port town, de Ruyter appears to have first gone to sea at age 11. Four years later, he entered the Dutch army and fought against the Spaniards during the relief of Bergen-op-Zoom. Returning to business, he worked in the Dublin office of the Vlissingen-based Lampsins Brothers from 1623 to 1631. He married Maayke Velders when he returned home, but the union proved brief as she died in childbirth in late 1631. In the wake of his wifes death, de Ruyter became first mate of a whaling fleet that operated around Jan Mayen Island. After three seasons on the whale fishery, he married Neeltje Engels, the daughter of a wealthy burgher. Their union produced three children who survived to adulthood. Recognized as a gifted sailor, de Ruyter was given command of a  ship in 1637 and was charged with hunting raiders operating from Dunkirk. Successfully fulfilling this duty, he was commissioned by the Zeeland Admiralty and given command of the warship Haze, with orders to aid in supporting the Portuguese in their rebellion against Spain. Early Naval Career Sailing as third-in-command of the Dutch fleet, de Ruyter aided in defeating the Spanish off Cape St. Vincent on November 4, 1641. With the fighting concluded, de Ruyter purchased his own ship, Salamander, and engaged in trade with Morocco and the West Indies. Becoming a wealthy merchant, de Ruyter was stunned when his wife suddenly died in 1650. Two years later, he married Anna van Gelder and retired from the merchant service. With the outbreak of the First Anglo-Dutch War, de Ruyter was asked to take command of a Zealandic squadron of directors ships (privately financed warships). Accepting, he successfully defended an outbound Dutch convoy at the Battle of Plymouth on August 26, 1652. Serving under Lieutenant-Admiral Maarten Tromp, de Ruyter acted as a squadron commander during the defeats at Kentish Knock (October 8, 1652) and the Gabbard (June 12–13, 1653). Following Tromps death at the Battle of Scheveningen in August 1653, Johan de Witt offered de Ruyter command of the Dutch fleet. Fearful that accepting would anger officers senior to him, de Ruyter declined. Instead, he elected to become the vice-admiral of the Amsterdam Admiralty shortly before the end of the war in May 1654. Later Naval Career Flying his flag from Tijdverdrijf, de Ruyter spent 1655–1656 cruising the Mediterranean and protecting Dutch commerce from the Barbary pirates. Shortly after arriving back in Amsterdam, he re-embarked with orders to support the Danes against Swedish aggression. Operating under Lieutenant-Admiral Jacob van Wassenaer Obdam, de Ruyter aided in relieving Gdaà ±sk in July 1656. Over the next seven years, he saw action off the coast of Portugal and spent time on convoy duty in the Mediterranean. In 1664 while off the coast of West Africa, he battled with the English who had occupied Dutch slaving stations. Crossing the Atlantic, de Ruyter was informed that the Second Anglo-Dutch War had begun. Sailing to Barbados, he attacked the English forts and destroyed shipping in the harbor. Turning north, he raided Newfoundland before re-crossing the Atlantic and arriving back in the Netherlands. After van Wassenaer, the leader of the combined Dutch fleet, was killed at the recent Battle of Lowestoft, de Ruyters named was again put forward by Johan de Witt. Accepting on August 11, 1665, de Ruyter led the Dutch to victory at the Four Days Battle the following June. Raid on the Medway While initially successful, de Ruyters luck failed him in August 1666 when he was beaten and narrowly avoided disaster at the St. James Day Battle. The outcome of the battle furthered de Ruyters growing rift with one of his subordinates, Lieutenant-Admiral Cornelis Tromp, who coveted his post as commander of the fleet. Falling gravely ill in early 1667, de Ruyter recovered in time to oversee the Dutch fleets daring raid on the Medway. Conceived by de Witt, the Dutch succeeded in sailing up the Thames and burning three capital ships and 10 others. Before retreating, they captured the English flagship Royal Charles and a second ship, Unity, and towed them back to the Netherlands. The embarrassment of the incident ultimately forced the English to sue for peace. With the wars conclusion, de Ruyters health continued to be an issue and in 1667, de Witt forbade him from putting to sea. This ban continued until 1671. The next year, de Ruyter took the fleet to sea to defend the Netherlands from invasion during the Third Anglo-Dutch War. Encountering the English off Solebay, de Ruyter defeated them in June 1672. Later Years and Death The following year, he won a string crucial victories at Schoonveld (June 7 and June 14) and Texel, which eliminated the threat of English invasion. Promoted to lieutenant-admiral-general, de Ruyter sailed for the Caribbean in mid-1674 after the English had been driven from the war. Attacking French possessions, he was forced to return home when disease broke out aboard his ships. Two years later, de Ruyter was given command of a combined Dutch-Spanish fleet and was sent to aid in putting down the Messina Revolt. Engaging a French fleet under Abraham Duquesne at Stromboli, de Ruyter was able to achieve another victory. Four months later, de Ruyter clashed with Duquesne at the Battle of Agosta. During the fighting, he was mortally wounded in the left leg by a cannonball. Clinging to life for a week, he died on April 29, 1676. On March 18, 1677, de Ruyter was given a full state funeral and buried in Amsterdams Nieuwe Kerk. Sources Pike, John. â€Å"Military.†Ã‚  Anglo-Dutch Wars.â€Å"Michiel Adriaanszoon De Ruyter.†Ã‚  Encyclopedia Britannica, 22 Apr. 2018.â€Å"The Collection.†Ã‚  Lieutenant-Admiral Michiel De Ruyter (1607–1676) - National Maritime Museum.

Thursday, May 7, 2020

Essay on Communication for the Deaf Oralism and Manaulism

Imagine trying to learn a new language, making the correct tongue movements, controlling the airflow through your mouth, and voicing the correct sound and tone. Now imagine doing this while not knowing what the word you are saying sounds like. This is what many deaf and hard of hearing people must do to learn how to speak. The technique of teaching deaf people how to speak and read lips is referred to as oralism. It is a hard and laborious method and in the past often had extreme measures, that were border line abusive, put in place to try and ensure success. Manaulism is when a deaf person uses sign language as their primary from of communication. Learning to communicate using sign language is much more easier on a deaf or hard†¦show more content†¦North Carolina State University’s Disability Services Office has an excellent description for hearing disabilities: Deafness generally refers to a physical condition manifested by a lack of sensitivity to sound. Legally, deafness is defined by levels of hearing loss whose severity is measured by the degree of loudness (or decibels) a sound must attain before it is heard by an individual. Mild deafness ranges from 10 dB to 30 dB, moderate deafness ranges from 30 dB to 60 dB, severe deafness ranges from 60 dB to 90 dB, and profound (or total) deafness ranges from 90 dB to 120 dB or more. Both severe and moderate deafness are commonly referred to as partial deafness, while mild deafness is usually referred to as hard of hearing. (1) To put this in to context, the sound of breathing registers at about 10 decibels, a whisper is 20 decibels, typical conversation is around 40-50 decibels, your kitchen sink’s garbage disposal is 80 decibels, a motorcycle registers at about 100 decibels, and a live rock concert is about 120 decibels. For a person with profound hearing loss a rock concert to them is as loud as a whisper is for a normal hearing person. To hear at this level and attempt to learn speech is not an easy task. It is time consuming, stressful, and exhausting. A deaf person can not hear what they say, what they sound like, or even how loud they are

Wednesday, May 6, 2020

Am I Bowered Free Essays

How Quickly did the Catchphrase Catch on? What we were particularly interested in was the speed with which the catchphrase caught on and for this we looked at the ‘Catchphrase’ sample of 200 participants. For the first 3 weeks people were seeing and hearing Bomb Chicks Way Way through paid for media but by week 4 they suddenly started using it themselves (Figure 5). 6 Figure 5: Week 4 the catchphrase took off The sample sizes were low so need to be treated with caution, but there was a clear shift in week 4. We will write a custom essay sample on Am I Bowered or any similar topic only for you Order Now Our tracking period only lasted 8 weeks in total, with two of those before the campaign started, so we were not able to see how usage developed, but at Being used? As well as using the catchphrase while seeing the ads on TV and Posters, we also saw it being used in social networks (although this was picked up under Online rather than Conversation) (Figure 6). Figure 6: In social networks Who was Using it? Perhaps not surprisingly usage of the catchphrase was most positive when the participant used it himself. They were clearly very funny! However, it was also positive when girls used it and we did see our participants receiving texts from girls hey liked. Not surprisingly, although we hadn’t thought about this until we saw the results of the study, hearing the catchphrase was least positive when another boy used it. When we looked at the comments this was often because little brothers would annoy their older siblings with it (Figure 7)! Figure 7: Positivist by different groups In this sense it could be said that girls were more influential than boys, because our male target audience felt more positive about their usage of the catchphrase than they did when other boys used it. But if some of the experiences were negative, how Eng would it take for the catchphrase to become annoying? What about Whereat? Each time we saw a new TV execution launched, the positivist of the texts increased indicating that the campaign needed new executions to keep it fresh (Figure 8). Figure 8: Positivist highest in first week of new execution When we looked at the Catchphrase stream and saw how negatively people were reacting to the catchphrase ‘Am I Powered’, used in the comedy series on TV by Catherine Tate, we could see that catchphrases could wear out relatively quickly (Figure 9). 8 Figure 9: Risk of whereat In fact, ‘Am I Powered’ got a bit of a boost when Tony Blair used it during Comic Relief, so this new context refreshed its perception slightly. The learning from ‘Am I Powered’ was that Bomb Chicks Way Way should be allowed to burn brightly for a few weeks or months, but certainly wasn’t a year long campaign. In hindsight, the switch from Bomb Chicks Way Way to the next Axe campaign was probably slightly too soon, as the brand didn’t fully capitalism on the early momentum we saw the catchphrase gathering. For instance, we saw in the main message that young guys were starting to play with the catchphrase and make it their own. If we had continued to monitor the campaign in real time we would have seen the moment when it started to wear out. However, with frequent refreshment of executions, it appeared from our study that it could go on a few months. Recommendations This new real-time research approach helped us to make some clear recommendations. Firstly, the combination of TV and Posters were working well as the Posters were reminding people of the TV ads and were prompting use of the catchphrase. Secondly, it was necessary to keep rolling out new creative executions to keep the campaign fresh. Thirdly, the campaign would wear out if kept going too long but could build momentum over a few months. Finally, the activation was working less strongly because it wasn’t linked to the Bomb Chicks Way Way campaign. As a result, online was under-utilized and represented an opportunity for rolling out to other countries. Following these results, Milliner asked us to conduct a thorough evaluation of competitive online touchiness to ensure best practice for future campaigns. Results The combination of a reluctance product and successful advertising campaign, featuring a catchphrase, ensured that Lynx/Axe was able to meet its objectives of sustaining a price increase while growing sales. How to cite Am I Bowered, Papers